Telephone Tracking allows you to monitor calls from your website and understand precisely what marketing activity brought them whether it was from another website, Google or your own paid search effort.
So no longer will you need to figure how your caller has discovered you.
Why you need Call Tracking
Telephone monitoring is a vital tool for any company that spends money on advertising across multiple stations. Clients with AdWords possess an intrinsic need to monitor the calls that relate to their keywords, in order to understand which keywords deliver call conversions. keyword call tracking With no visibility of telephone conversions, it is not really possible to figure out if your investment in the keywords on your portfolio is delivering value or not. Is just tracking AdWords telephone conversions enough?
Most clients are searching to monitor not just PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system like Call Conversions Tracking comes in, since it lets you see your ROI for every one of these vital channels not just Google PPC. This is essential actionable data letting you optimise the effectiveness of each of your marketing and advertising channels, key to the success of any business enterprise.